The idea for Dollydust Baby Books was born in 2012, when founder Hanne Peippo was expecting her first child.
She was frustrated with the traditional printed baby books on offer, and wanted to create a web-to-print
alternative that could be perfectly customized for each baby’s unique story. The book had to be easy to fill in, especially when it comes to adding pictures. For Hanne, a true keepsake book also meant beautiful designs and durable materials. Hanne took care of product development and the visual design of the books painstakingly over a course of several years. Her family background is in the printing industry and she has studied arts and photography.
Photographer Rebecca Watson joined the Dollydust team in 2017. She shares a similar visual aesthetic to Hanne, and takes care of most of the brand’s photographic needs and social media. She has studied photography and English philology, and runs her blog Sanctuary in her spare time.